The Brief:
Create awareness for the latest releases on Amazon Prime. On seperate occasions the client wanted to promote, “Clarkson’s Farm” and “P!nk: All I know so far”.
The Execution:
Ben is able to turn any almost any image into Rubiks Cube art – from logos / to products / to celebrities faces.
For these two campaigns Ben created bespoke Rubiks Art using 700 rubiks cubes. Each piece of art featured one portrait of the main character, i.e. P!nk and Jeremy Clarkson.
Ben then created multiple videos all based around the artwork, such as a time lapse of it being built, a quick reveal of the art and videos of it being destroyed. Each video had some messaging to promote the show and each campaign resulted in millions of organic views.
