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9 Million Views for The Trainline

The Brief:

For their “I came by Train Pledge” they wanted to raise awarerness for it.
They wanted content that “rewards train passengers”.

The Execution:

Ben can turn almost any message or product into a bespoke magic trick.

For this campaign he rewarded passengers by showing them magic!
He themed the tricks to link back to Trainline and Train travel. These were then presented to the client for sign off before filming.

This video has had over 9 million views on socials.