Why Repetition Matters in Business Communication Skills
When it comes to business communication skills, most leaders underestimate the power of repetition.
The truth is, as humans, we have terrible memories. In fact, studies show we forget about 90% of what we hear. That means if you only say something once – whether in a meeting, presentation, or speech – most of it will be lost.
Therefore, if you want your message to stick, you need more than a single mention. You need deliberate, structured repetition.
Why Repetition Works in Business Communication Skills
Research suggests people need to hear the same message at least seven times before they even consider acting on it. Yep – SEVEN. TIMES.
That’s why some of the best leaders and influencers repeat their message again and again. Because telling people something once is never enough. According to Psychology Today, repetition is essential for strengthening memory and retention.
If you’re trying to reinforce a vision, build a brand, or lead a team, repetition isn’t annoying, it’s essential. The more consistent you are with your message, the more likely people are to remember and act on it.
This principle applies not just in leadership but in every form of communication – from engaging an audience in a presentation, a keynote, or a team meeting. In addition, it’s one of the most overlooked yet powerful tips for public speaking.
When I’m on stage, I’ll deliberately repeat a key phrase or idea multiple times during my talk. At first, it feels like I’m overdoing it. However, here’s the trick: when I’m finally bored of saying it, that’s usually the moment the audience starts to take it in.
Repetition creates rhythm, reinforces the main point, and helps people walk away remembering exactly what you wanted them to.
Practical Application: Business Communication Skills in Action
So how can you apply this in your own communication? Here are three simple steps:
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Identify your core message – What’s the one thing you want people to remember?
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Repeat it at the start, middle, and end of your talk.
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Use variations of the same phrase so it doesn’t feel robotic but still reinforces the message.
For example, if your core message is “Clarity builds trust,” you might say it directly at the start, hint at it with a story in the middle, and close by restating it with emphasis.
Whether you’re improving your business communication skills, sharpening your public speaking skills, or figuring out how to engage an audience in a presentation, repetition should be part of your toolkit.
Final Thought: From Forgettable to Unforgettable
Repetition is simple, but it’s often overlooked. If you want your message to stick, don’t be afraid to say it again. And again. And again.
In conclusion, when you master repetition, you don’t just improve your communication, you ensure your message resonates with your audience and lasts long after the meeting or presentation is over.
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