Anyone Can Create The Impossible
Most businesses believe creativity is something only a few people at the top are good at.
Ben Hanlin used to think the same. That “being creative” was a talent some people were simply born with.
But he was wrong.
As host of the What’s The Trick? podcast, Ben has spent years interviewing some of the world’s most creative people to understand how they really think. What he discovered changed everything:
Creativity isn’t talent. It’s a process.
Having studied everyone from authors and comedians to music producers, entrepreneurs and founders, and combining those lessons with his own journey from “average kid” to creating impossible experiences for global audiences on stage and screen, Ben has uncovered the mindsets, frameworks and behaviours that repeatedly turn ideas into reality.
In this high-energy keynote, Ben shows your people how to create the impossible. His practical, actionable approach helps them think differently, generate better ideas, challenge assumptions and solve problems more creatively.
Not just the people at the top. Anyone can create the impossible.
Watch Ben in Action
“Ben showed us that creativity isn’t just about talent — it’s a process anyone can learn. Through inspiring stories, practical tools, and a lot of laughs, everyone left energised and having learned something they can use straight away.”
Commercial Director, Fujifilm UK
What Your Audience Will Take Away
Ben tailors each keynote to your objectives. By the end of the session, your audience will leave with:
✔ Find your focus – discover how the best ideas emerge when passion, strengths and opportunity overlap.
✔ Generate better ideas – practical techniques for unlocking creativity, inspired by Walt Disney’s approach to setting big, exciting goals.
✔ Build a collaborative culture – understand how great teams create ideas together that are stronger than anything one individual could achieve alone.
✔ Learn to fail fast – discover how the world’s most creative people test, fail, adapt and improve, instead of waiting for perfect.
What Clients Say
“We wanted a creative way to engage a large audience in our Vision and Strategy session. The energy and enthusiasm he created was fantastic, and made our messages land in a very impactful and memorable manner.”
Vice President, Coca-Cola, Field Sales
“Insightful, interactive, and packed with actionable takeaways. If you’re looking for someone who can inspire, entertain, and leave a lasting impact, Ben is the one to book.”
Global Director, RWE Renewables UK
“Ben’s keynote was a highlight of our Business Analysis Conference — funny, engaging, and packed with practical insights. Delegates praised his dynamic delivery, memorable takeaways, and inspiring energy.”
CEO, IRM UK
Trusted by Global Brands
Any Questions?
Q: What makes Ben’s keynote on creativity and innovation different from other speakers on this topic?
A: Ben Hanlin is a keynote speaker on creativity and innovation with a background most speakers on this topic don’t have — 20 years as a professional magician designing “impossible” experiences for live audiences, combined with years interviewing the world’s most creative people as host of the What’s The Trick? podcast. Where most innovation keynotes rely on theory, Ben combines original research with live demonstration — showing audiences in real time how creativity works as a process, not a talent. For event organisers looking for a creativity keynote speaker who delivers both proven frameworks and genuine entertainment, Ben offers something genuinely unique.
Q: What makes a good creativity keynote for a conference?
A: The best creativity keynotes go beyond inspiration — they leave audiences with practical, repeatable tools they can apply immediately, not ideas that are forgotten by Monday. Ben Hanlin’s keynote is built around a proven process for generating ideas, building collaborative cultures, and turning concepts into action. Research shows that organisations with strong innovation cultures see higher engagement, faster problem-solving, and better business outcomes — making this kind of practical, action-focused keynote a high-value addition to any conference.
Q: Can the keynote be tailored to our industry or theme?
A: Yes. Ben’s creativity and innovation keynote is regularly tailored for specific industries and event themes. He has delivered keynotes for audiences across financial services, professional services, technology, and FMCG sectors — for companies including Google, PwC, Coca-Cola, and Fujifilm. Before every booking Ben takes a detailed brief to ensure the content, examples, and messaging are directly relevant to your audience and aligned to your conference objectives.
Q: Will Ben have a call with us before we confirm the booking?
A: Yes — booking a keynote speaker is a big decision. For event organisers, innovation leads, and L&D directors considering a keynote speaker for their conference, Ben will happily have a call before you book him, so you have all the information needed to make sure you book the right creativity and innovation keynote speaker for your conference.
Ready to Talk About Your Conference?
Still not decided? Book a quick 15 minute call with Ben so he can talk your through his keynote and you have all the information you need to make the right decision.
