The Brief:
Create buzz around Subway’s new Footlong Sidekicks range – with a focus on their brand-new footlong cookie – by blending magic, humour, and public interaction.
Deliverables:
A series of short-form magic videos across Ben’s social channels, aimed at driving viral engagement and brand awareness.
The Execution:
For this collab, I created bespoke street magic centred around the idea of “making everyday objects a footlong.” From mobile phones to packets of crisps, I surprised members of the public by transforming their everyday items into absurdly long, footlong versions—ending with the reveal of Subway’s giant cookie.
The content captured some incredible reactions and brought Subway’s playful new campaign to life in a fun, shareable way. As a genuine fan who’s been eating Subway for over 20 years, this was a dream project—and their creative flexibility made the collaboration a joy to deliver.
