Why did I leave my career in TV?
And no… it wasn’t an accident.
From TV Regular to Empty Diary
For context, I was on TV quite consistently from around 2012 to 2020.
Then the pandemic hit.
Everything stopped.
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The diary emptied
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Work disappeared
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Opportunities paused overnight
Like a lot of people, I was forced to adapt.
At the time, it felt like a setback.
But in hindsight, it allowed me to pivot into something which I now really love…albeit it would have been nice to have avoided a global pandemic in so doing!!
The Pivot That Changed Everything
With TV on hold, I shifted my full focus to social media.
No half measures. I had to give it 100%.
And over time, that focus paid off.
👉 I grew an audience of over 2 million followers.
But more importantly…
I learned something that changed how I think about my career.
Your Audience Is Always Changing
Here’s what became clear:
👉 Your audience is always changing and evolving.
And if you don’t change with it…You get left behind.
Why TV Is No Longer the Same
TV used to be the main event.
Now, it’s often the second screen.
People are:
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Scrolling while watching
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Watching clips instead of full shows
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Engaging more on social platforms than traditional media
If I ignored that shift…
I’d be holding onto something that was already moving on.
Taking Back Control of My Career
Being honest, this shift wasn’t entirely my decision.
Part of it was. Part of it wasn’t.
TV stopped calling as much.
And at that point, I had a choice:
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Wait for opportunities to come back
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Or take control of my own relevance
I chose control. And that decision has been priceless.
Why This Change Improved My Life
This wasn’t just a career shift.
It changed my lifestyle.
I now have:
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More control over my schedule
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More flexibility
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More time with my young family
And right now…
That matters more than anything.
The Principle I Now Follow
There’s one idea I come back to again and again:
👉 My audience is always changing…so I will change with it.
This applies whether you’re:
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A speaker
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A business owner
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A creator
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A leader
If the world moves…You have to move.
What This Means for You
If you feel like your industry is changing…
It is.
The question is:
Are you adapting to it?
Or are you waiting for things to go back to how they were?
Because they rarely do.
Frequently Asked Questions
Why do people leave TV for social media?
Social media offers more control, direct access to audiences, and the ability to grow a personal brand without relying on traditional gatekeepers.
Is TV still relevant today?
Yes, but its role has changed. Many people now consume content across multiple platforms, often using TV alongside social media.
How do you stay relevant in a changing industry?
By paying attention to where your audience is going and adapting your approach to meet them there.
What is the biggest benefit of building your own audience?
Control. You’re not reliant on external platforms or decision-makers to stay visible or relevant.
Final Thought
No bitterness.
No drama.
Just a simple principle:
Your audience is always changing.
Don’t ignore it.
Don’t fight it.
Change with it.
Want to Build a More Engaged Audience?
If you want to communicate more effectively, connect with your audience, and stay relevant as things evolve…
That’s exactly what I help with.