How to Open a Presentation with Confidence (Before You Even Say a Word)
By Ben Hanlin
When it comes to first impressions, the science is pretty ruthless. Studies suggest we form an opinion of someone in just seven seconds – and 55% of that impression has nothing to do with what we say. It’s all non-verbal.
As someone who spends much of his life on stages, I’ve learned that those first seven seconds matter more than most people realise. So if you’re looking for tips for public speaking or wondering how to open a presentation in a way that instantly earns trust, here’s the truth:
Your body speaks before you do.
The audience is subconsciously deciding:
Is this person confident? Are they in control? Are they threatening or non-threatening?
Because of that, I always apply what I call my First Seven Seconds Rule.
1. Eye Contact
The moment I step onto a stage, I scan the room and make genuine eye contact with people. Not in an intense way — just enough to signal confidence and connection. Otherwise, if I walked in staring at the floor, I’d look insecure, and insecurity makes an audience nervous.
2. Open Body Language
This goes all the way back to ancient survival instincts. Humans are wired to decide quickly whether someone approaching is a friend or foe. Therefore, I always ensure my posture is open and relaxed: shoulders back, arms loose, palms visible.
It signals:
I’m safe. I’m here for you. No weapons. No danger.
(And don’t worry – as a magician, the only thing I’m hiding is the method.)
3. A Genuine Smile
This is the simplest and most underestimated tool. A smile instantly communicates warmth and safety. It lowers tension, lifts the atmosphere, and makes people far more open to whatever comes next.
These small non-verbal cues completely transform the way an audience receives you. Before you even speak, you’ve already answered the question: “Can I trust this person?”
Master your first seven seconds, and you’ll master the moment.
If you found this helpful, you’ll find plenty more insights across my site – from stagecraft to communication – all part of what I teach as Ben Hanlin, magician, presenter, and keynote speaker.