Ben X Subway Cookie Collab: Making everyday objects a footlong
I recently teamed up with Subway for their Subway Footlong Sidekicks campaign, creating a series of magic tricks centred around their brand-new footlong cookie.
The goal was to blend magic with the fun and flavour of Subway’s “footlong” sidekicks – The result was some amazing reactions from members of the public, as I magically made their everyday items, a footlong!
This was a great brand to work with as I have been eating Subway for about twenty years! – They were so relaxed in letting me have creative freedom which really helped create an engaging campaign.
@benhanlin #Ad I’m back undercover in Subway ®️!! Their footlong cookie is perfect for sharing. #Subway®️ #footlongsidekicks #footlongcookie @Subway UK & Ireland
@benhanlin Who would you have said??? Subway challenged me to do something amazing with their Footlong Cookie! #footlongcookie #subway @Subway UK & Ireland #ad
